Wednesday, March 10, 2010

Infomercial Legend II

   Other than Billy Mays, Anthony Sullivan was one of the most productive commercial salesman.
   Anthony Sullivan was born in a diminutive village in Devon, England in 1969. His mother had a job as a schoolteacher, while his father became a thriving merchant. Once Sullivan was a teenager, his future talent started sprouting as he appreciated representing productive innovations. He treasured the sport so much that he completely gave up university just to discover how London street purveyors verbally promoted their products. At the age of twenty-one, Sully really began some serious professional advertising, as his street reputation told of his ways of assembling audiences with miraculous manifestations that guaranteed high profit. One of Anthony Sullivan’s first products he produced himself is the Smart Mop, which he acquired the design of during a Hawaiian trip while scrubbing the wet, sandy floorboards. In the course of three months, Anthony designed, produced, and released his Smart Mop. This invention truly launched his career, converting him from the standard entrepreneur on the old, rugged streets of London to the famous television pitchman in front of the camera at HSN. How did this happen? With the infomercial age booming, Anthony flew to the US to ally with the company that produced his mops. One day, a talent scout spotted Anthony’s stunning pitchman skills and signed him up to be the pitchman on HSN. Americans were thrilled at Anthony’s energy and zest that salted his products, and especially brought out their flavor, while profits manufactured by his commercials smashed through the roof. In 1999, Sullivan went even farther from HSN to opening his own company, Sullivan Productions. Since then, he has made over millions of dollars in commodities, and completely smashed the infomercial record of the best commercial for the year three times by the Electronic Retailing Association. Anthony Sullivan’s advertising prospered and circulated for there on out throughout the media, as he was featured on NBC, USA, BBC, LA Times, St. Petersburg Times, Ad Age, and so much more publications. Overall, Sullivan was a successful writer, director, and producer, while his serious, yet persuasive voice sold numerous products such as The One Sweep, Natural Bra, Jet Tan, Slimming Pants, Glass Wizard, Laser Straight, Swivel Sweeper, and First Alert Instant Alarm.

Did you know?
Just like his partner Billy Mays, Sully once sold products on Home Shopping Network.

This post is an extension to a previous post, Infomercial Legend.

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